About IRO

IRO, an anagram of the French word for king, is a Paris-based clothing brand founded by two brothers and former musicians, Arik and Laurent Bitton. 

Since 2005, the IRO wardrobe has been nourished by experiences based on a refined aesthetic, inspired by the ’70s in America, the joyful Japanese madness, and Parisian romanticism. So, the inspiration comes above all from the street, from an active, independent, and modern woman.